Ever since my own pregnancy I've realized how limited the options are for maternity wear. Unless of course you're prepared to spend a fortune for a cute empire-waist top that will probably be too big for you after pregnancy.
And winter can be hard for pregnancy - heavy sweaters, fitting swollen feet into winter boots, walking around with your warm coat half unzipped and exposing your protruding belly. I made it through my own winter by accessorizing :)
Since then I've always thought that maternity inserts should be everywhere in stores. What a great idea - transforming your existing coat into a maternity coat! Then after pregnancy just unzip the insert and go back to wearing your coat as before. Or better yet - flip the insert upside down and cover your child while wearing him/her in a baby carrier! I modified my original design to do just that, making the insert something you can wear not just during pregnancy but beyond.
Surprisingly maternity inserts aren't all that common. I'm joining only a handful of start-ups who sell this type of product (also started by entrepreneurial moms!) and the whole market is very new. But I'd love to see more mainstream baby or maternity stores carrying the products and I'm going to strive to see that happen :)
You might ask, what about my wool capes? Well that idea is going strong too. In fact, I've been working on the website on the side (while filling orders for Bridge the Bump) but I'm just not quite there yet. I need to focus on getting Bridge the Bump off to a good start first. But be patient...I'll get there :)
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