I've neglected this blog for far too long now. It's time to play catch-up!
August was a tremendously busy month as I pushed to finish prototypes for a photo shoot that was scheduled in the second week of the month. I booked a few hours at Working Proof Studios on the corner of Dundas & Carlaw. It was smack in the middle of a Tuesday and I was grateful for how many of my family and friends were able to help out. It was a great studio space complete with a make-up counter, a full modern kitchen, lovely seating area, and tall grand windows to light up the room. After a bit of time tinkering with the lights and equipment we were well on our way.
August was a tremendously busy month as I pushed to finish prototypes for a photo shoot that was scheduled in the second week of the month. I booked a few hours at Working Proof Studios on the corner of Dundas & Carlaw. It was smack in the middle of a Tuesday and I was grateful for how many of my family and friends were able to help out. It was a great studio space complete with a make-up counter, a full modern kitchen, lovely seating area, and tall grand windows to light up the room. After a bit of time tinkering with the lights and equipment we were well on our way.
When I originally made the booking it seemed like 3 hours of studio time for a couple of capes and a handful of maternity inserts would be much more than I'd need. Turns out that we managed to fill the entire time, all the while working at a brisk pace. Poor Mike didn't even get out of his photographer's chair for a sip of water or bite to eat!
So you all must be wondering what this second set of photos is all about. I mean, I've written several posts about my wool capes and shared plans on starting a business but I don't think I've mentioned before a new product line of maternity inserts I've been working on. The first time they came up was during my own pregnancy when I needed a way to keep my growing belly warm as my clothes seemed to be shrinking away.
You might remember my post here from two years ago or the addition I made here for my winter coat. The idea is adding an extension panel or "insert" to a jacket or coat which allows you to continue wearing it throughout pregnancy. The extension panel can then be unzipped after pregnancy (and some recovery time!) and you can go on wearing your coat as before. Anyway I'll dedicate my next post to talking more about these extension panels so let's get back to the month of August.
So yes, after the photo shoot came several days of photo editing, then trials of different website builders such as Shopify, Volusion, and finally Wix. I found the user interface and degree of customization with Wix to be far better than the other two options despite it being not as popular as the other two e-commerce solutions. Wix also doesn't require a specific trial period and allows you to design and save as many sites as you want so I could mock up several website versions for my cape business or maternity insert business. I'm sure over time I will be come more intimately familiar with all the pros and cons of Wix but for now I'm quite satisfied.
Then what else? Figuring out site content (featured products, FAQs, etc) and shop policies (shipping rates, taxes, etc). It meant spending most of the last four weeks glued to my computer rather than my Singer but it was actually a fun switch. I mean, I did start getting some eye strain and neck pain from poor posture at my laptop but designing my websites were pretty awesome. No, definitely awesome. And besides, it's not like hunching over my sewing machine is all that different ;)
So yes, it has been an exciting few weeks and I'm thrilled to have officially launched Bridge the Bump last weekend to sell maternity inserts online. And don't be surprised if you see them popping up in some Toronto baby boutiques over the next few months :)
I leave you with a few more awesome shots we took at Working Proof.
You might remember my post here from two years ago or the addition I made here for my winter coat. The idea is adding an extension panel or "insert" to a jacket or coat which allows you to continue wearing it throughout pregnancy. The extension panel can then be unzipped after pregnancy (and some recovery time!) and you can go on wearing your coat as before. Anyway I'll dedicate my next post to talking more about these extension panels so let's get back to the month of August.
So yes, after the photo shoot came several days of photo editing, then trials of different website builders such as Shopify, Volusion, and finally Wix. I found the user interface and degree of customization with Wix to be far better than the other two options despite it being not as popular as the other two e-commerce solutions. Wix also doesn't require a specific trial period and allows you to design and save as many sites as you want so I could mock up several website versions for my cape business or maternity insert business. I'm sure over time I will be come more intimately familiar with all the pros and cons of Wix but for now I'm quite satisfied.
Then what else? Figuring out site content (featured products, FAQs, etc) and shop policies (shipping rates, taxes, etc). It meant spending most of the last four weeks glued to my computer rather than my Singer but it was actually a fun switch. I mean, I did start getting some eye strain and neck pain from poor posture at my laptop but designing my websites were pretty awesome. No, definitely awesome. And besides, it's not like hunching over my sewing machine is all that different ;)
So yes, it has been an exciting few weeks and I'm thrilled to have officially launched Bridge the Bump last weekend to sell maternity inserts online. And don't be surprised if you see them popping up in some Toronto baby boutiques over the next few months :)
I leave you with a few more awesome shots we took at Working Proof.
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| Thanks Vicky, Heather, Charlotte, Meghan, Kelly, Anisha, Freda, Eric (behind the scenes), and Mike (behind the camera!) |
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